Snapchat warns brands against disruptive mobile ads

Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it.
Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment in mobile display advertising overtook desktop display during the first six months of 2016.
However, Valoti suggested that many brands are not maximising