Snapchat must prove to marketers it has mass appeal

Snapchat must do more to prove its worth to brands in the wake of its IPO filing, with marketers suggesting the platform is too restrictive and fails to cater to a mass audience.
On Friday (3 February), Snapchat filed for a $3bn IPO. As part of the filing, the company admitted it faces challenges convincing advertisers over the veracity of its ad business.
The filing highlighted that while revenues came in at $404.5m (£324m) last year, up from $58.7m (£47m) in 2015, its net loss wide