10-04-2017 01:01 via marketingweek.com

Snapchat makes first foray into politics with voter registration filter

The Electoral Commission has teamed up with Snapchat in a bid to reach young voters ahead of the upcoming local elections in May.
Unlike Wales, England and Northern Ireland, Scotland gives 16- and 17-year-olds the right to vote in council elections.
This, the Electoral Commission says, creates a new challenge as it needs to ensure teens are aware of the need to register.
For the first time in the UK, Snapchat has created a voter registration filter (see above), which launches today (10 April) an
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