Snapchat launches 360 video ads with Sony

Sony Pictures Entertainment (SPE) is the first brand to use Snapchat’s new 360-degree ad format to provide users with a “snackable” 10-second ad, as the brand admits the days of 20-minute engagement are “long gone”.
The campaign promotes SPE’s new thriller ‘Don’t Breathe’, which hits UK cinemas in early September. The film sees three thieves breaking into a blind veteran’s house, only to find themselves trapped inside and fighting for