Smirnoff aims for ‘societal change’ with new LGBT campaign

Smirnoff is launching a new campaign to help inspire Britain’s nightlife to become more open-minded about gender, and is partnering with the LGBT Foundation to enforce “real change”.
The campaign, which launches today (27 November), is the latest iteration of its long-running ‘We’re Open’ campaign. It features a number of members of the trans and non-binary community – individuals who identify as neither male or female – including DJ and producer H