Small budget, big impact: How to create video on a shoestring

Video is understandably an attractive medium for brands – it’s creative, gets the message out and stylishly shows off products and services in action.
Take Ted Baker, for example. Last year, the brand teamed up with with film director Guy Ritchie to launch a short video that allowed consumers to click and buy featured products. It even launched its own video series using Instagram Stories in March.
Campaigns like this require the type of budget that most smaller brands can