Sky unveils industry-first loyalty scheme that rewards tenure, not spend

Sky is launching a loyalty scheme, the first in the TV and broadband sector, as it looks to reward some of its longest-standing customers amid growing competition from the likes of BT and Netflix.
Launching today (3 August), the Sky VIP app will reward customers for how long they have been with Sky, rather than how much they spend every year, according to chief commercial officer Lyssa McGowan.
Speaking to Marketing Week, she explains: “What is really different [about Sky’s loyalty p