Sky on why advertisers should look to the big screen not the mobile screen

The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend.
Sky is one brand that benefits from the power of film in attracting cinemagoers. The UK box office is predicted to close at £1.3bn this year, compared to £1,2bn in 2015.
Speaking at a DCM event this morning (