Sky launches its own diversity competition to encourage more ‘ethnic’ advertising

Sky Media is launching a competition to encourage British brands to “be braver” and submit their ideas for a campaign targeting ethnic minority groups.
The competition was unveiled during a panel at the Festival of Marketing yesterday (4 October), and aims to encourage brands to have “a serious conversation” about ethnic minorities in the UK and submit campaign ideas to target them.
The brand with the best “culturally relevant” campaign will win £50,000