Sky cracks down on TV gambling ads during live sport

Sky is cracking down on TV gambling ads, limiting the number of ads from gambling companies that can appear during its programming and introducing new tools to protect people in the UK who are vulnerable to problem gambling.
From the start of the next Premier League season, a maximum of one gambling advert will be allowed per commercial break, including during live football on Sky Sports. The spots will instead be open to other brands and advertisers.
Sky is also developing its AdSmart technolo