Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity

Since Sir Martin Sorrell left WPP earlier this year, much has been written about his career and the company he spent more than 30 years building. One observation often repeated is that Sorrell isn’t interested in creativity, instead focused on how he can use scale to cut costs and increase profit margins.
However, speaking at the Festival of Marketing this morning (11 October), Sorrell said this isn’t true and that at his new company S4 Capital creativity will be “at the centr