31-10-2017 12:56 via marketingweek.com

Sign up to our webinar on accelerating GDPR readiness across data-driven marketing

Few people would consider trying to get somewhere without a clear map and vision for their destination.
The same principle applies to the Customer Journey – the customer journey is about real people, privacy and trust are about real people and GDPR is about balancing the ‘rights’ between business and real people.
The map and vision for unlocking and accelerating GDPR Readiness for a Brand starts with the Board – the customer culture it creates and its approach to custome
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