24-04-2017 11:57 via marketingweek.com

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Top performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and a way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data. Hear from Toluna about where the community of the future is heading, with examples from specific brand e
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