Should you be scared of Amazon? (AMZN)

About a month ago, New York Times columnist Farhad Manjoo helped coin a new term for the top-five tech companies that are increasingly dominating our lives: The Frightful Five, better known as Apple, Google, Microsoft, Amazon, and Facebook.
The top of his list? Amazon.
Farhad's argument was that he's increasingly dependent on Amazon for buying stuff and entertaining his family. That's true.
But I'd argue Amazon's reach goes deeper than that, deeper than any other company inside or