Should brands have a voice on society’s big issues?

Do consumers really want brands to take a stand when it comes to the defining issues of the day? More marketers than ever are making bold political moves in their communications based on the belief that they do, though the risk-averse approach of staying quiet still wins out for many others.
YouGov set out to explore this very issue in its latest whitepaper, ‘The social voice of brands’, and here’s a taste of what it found.
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Consumers