Shop Direct’s CEO on why it is placing a ‘big bet’ on chatbots

Shop Direct is placing an increasing amount of its budget behind chatbots, with the etail group’s CEO Alex Baldock stating its customers do “not want to wait for an email but want instant interaction”.
Speaking at a session at Advertising Week Europe yesterday (20 March) about digital economy marketing, Baldock spoke about how the company is responding to technological change.
Shop Direct, which owns digital brands such as Very.com and Littlewoods, launched its own chatbot last