Seven reasons why TV’s doubters are wrong

Ofcom has produced its annual ‘Media Nations’ report and, as usual, the picture it paints is contradictory to the one presented within so much of marketing.
While the ‘TV is dead’ meme seems to have disappeared under the sheer weight of continued ad spending, there is still a recurring view among many marketers that it is only a matter of time before TV expires.
And yet the data from Ofcom, once again, suggests TV’s death dive continues to be overstated and misinfor