Serial entrepreneur Andrew Pearce on why it pays to spend big on marketing

Thortful CEO and co-founder Andrew PearceAndrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching its first TV advert on Sunday (5th March).
“When you’re starting up you have very little money, but w