Sega Europe’s marketing director on the transition from Sonic to smartphones

Long before the days of Playstation and Xbox, Sega, which was originally a hardware developer, was responsible for popular 90s gaming consoles including the Sega Megadrive and Sega Saturn.
However, after the high-profile failure of the Sega Dreamcast in the late 90s, its stock fell considerably and Sega was forced to stop making consoles altogether and transitioned into a third party developer.
Over recent years, the Sega Europe studios have been responsible for publishing critically-acclaimed