23-01-2017 16:23 via marketingweek.com

Secret Marketer: What have the Romans ever done for us? For one thing, they invented marketing?

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one more thing: a guide to being a great marketer.
The Romans were making use of communication platforms over 2,000 years ago
Read more »