Secret Marketer: Use experiences to break out of the commodity trap

It is unlikely that 19th century economist and sociologist Thorstein Veblen would have believed that he would still be relevant in the 21st century. He came up with the concept of ‘conspicuous consumption’ to describe how the nouveau riche spent their money to publicly show off their social status and prestige. Veblen and his theory came up recently during an off-site meeting with an external agency. You know the sort of engagement: one where we get to stay in a decent hotel and use