Secret Marketer: Learn from the Olympics and work on your strengths, not your weaknesses

The Olympics are over, with the best ever medal haul for Great Britain. Euro 2016 is a distant memory with different associations depending on whether you are Welsh or were supporting the Three Lions – or for that matter, Northern Ireland or the Republic of Ireland.
Studying success in other realms is always very interesting. One of the things that this summer of sport started me thinking was: what are the elements that are essential to winning? In the case of the British gymnastics team,