Secret Marketer: By teaching your craft, you can learn just as much as your students

George Bernard Shaw’s play Man and Superman contains the phrase: “He who can, does. He who cannot, teaches.” For years I thought this was true. There is a notion that anybody who teaches has never implemented anything; that is, not done the very thing they’re teaching. While this might be true of some of my lecturers, who understood theory but never got around to its application, it is unlikely to be true for the hands-on readers of Marketing Week.
Over the past few years