Secret Marketer: Being a good manager is like being a good marketer – you need to know your audience

We read, talk and hear about marketing management all the time – the ‘how to’ of both the processes and the programmes of work associated with marketing. But we rarely talk about what else is implicit in the term marketing management – the ‘how to’ of leading and managing a team.
Part of the problem is that on the way up the greasy marketing pole – via marketing assistant, brand manager and product manager roles, often preceded by four years in univ