Secret Escapes CMO on driving acquisition through personalisation

Luxury members-only travel site Secret Escapes aims to engage consumers with personalised content early on, looking for any preference a customer has shown either on the website or through a Google search. From the welcome email onwards the customer is sent content specific to their travel preferences, from city guides to targeted deals.
“We want to offer personal recommendations in real time,” explains Secret Escapes CMO, Cian Weeresinghe. To do so the brand needs to unde