Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet

The “most ambitious brand launch” in Virgin Holidays’ history begins on Saturday (10 September) when it will air its first live TV ad during X factor. The ad will showcase influencers across 18 different destinations, as the company hopes to demonstrate that normal people can make these destinations a reality, not just celebrities.
“We really want to take it away from the celebrity ether and root it in real people doing authentic things on holiday,” Claire Cronin, V