SCOTT GALLOWAY: Facebook has been on a mission to create a virtual reality 'metaverse' since 2016 - here's why it won't work

Facebook CEO Mark Zuckerberg on stage at an Oculus developers conference in 2016.
Glenn Chapmann/AFP via Getty ImagesScott Galloway is a bestselling author and professor of marketing at NYU Stern.
The following is a recent blog post, republished with permission, that originally ran on his blog, "No Mercy / No Malice."
In it, Galloway discusses Mark Zuckerberg's trek to expand Facebook into a virtual reality 'metaverse.'
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