06-10-2017 13:35 via marketingweek.com

Schweppes, Vodafone & Lidl – 5 things that mattered this week and why

Coca-Cola gives Schweppes an historic makeover
Coca-Cola unveiled plans to invest heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree.
The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new beginning” as part of a 15-month campaign to reinvigorate the brand. The bottle for its ‘classic’ range is being redesigned, with the new
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