13-09-2016 01:01 via marketingweek.com

Save the Children and GSK is ‘most admired’ partnership for first time

GlaxoSmithKline (GSK) and Save the Children have topped C&E Advisory’s Corporate-NGO Partnerships Barometer in 2016, with 11% of respondents citing it as the most admired partnership. Previous winners, Boots and Macmillan and Marks & Spencer and Oxfam, have dropped back into second and third places respectively.
In order to create the ranking both business and charities were asked which partnerships and organisations they most admire and why, in an unprompt
Read more »