Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing?

I turned up this week on a cold January morning to find out the winner of Transport for London’s (TfL) first diversity competition. Up on the giant screens at Canary Wharf station, images and videos of Holland & Barrett’s new campaign were flashed for passing commuters to admire. The ads will be almost impossible to miss over the next few weeks as the retailer makes full use of its prize of £500,000 of free ad space.
The mood at the event was celebratory. Holland