Santander: Advertisers must ‘get actively involved’ in digital issues

Digital advertising has given marketers more opportunities to reach and target the right consumers with brand communications and content, but with it comes challenges around brand safety, ad fraud and transparency.
Speaking on a panel about the ‘digital gold rush’ at ISBA’s annual conference, Keith Moor, chief marketing officer at Santander, said the fact the industry is still talking about these issues is a problem in itself and that advertisers need to “get active