Samsung sees smart homes as a ‘gamechanger for loyalty’

Brands across the tech landscape are exploring the potential for smart homes and connected devices to change the way we live our lives.
And while we are still in the early adopter phase, Rebecca Hirst, marketing director for home at Samsung Electronics, argues that as consumers continue to interact with voice assistants and use smart entertainment products like Netflix, mainstream adoption is firmly on the horizon.
Speaking at the Festival of Marketing this week, Hirst discussed the potential fo