Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity

Samsung has launched its marquee ad ‘The Anthem’ for the Rio 2016 Olympic Games, which features athletes such as Tom Daley and fans of various nationalities singing national anthems different to their own.
Opening with a young Australian girl singing the Botswana national anthem into a Samsung Galaxy S7 edge and also featuring an African school teacher taking a photo of her class with the phone, the dramatic ad shows athletes and fans of different nationalities seamlessly singing th