02-09-2019 08:15 via marketingweek.com

Samsung, Amazon, influencer marketing: Everything that matters this morning

ASA urges influencers to “be upfront” to protect social media trust
The Advertising Standards Authority (ASA) is urging influencers and brands to be transparent with social media ads arguing that those who don’t will “erode trust in the wider and legitimate influencer community”.
The warning comes alongside a new report from the regulator into what kind of labels help people understand when influencer posts are paid.
Over the last 18 months, the ASA has conducted a
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