Salesforce on why CMOs and CIOs should unite in 2017

Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future.
“When you have turbulence you have to rethink your strategy and refocus, and that’s when you can capitalise on new opportunities,” he tells Marketing Week.
This year the cloud computing company acquired numerous