Sainsbury’s overhauls Nectar with shift to digital loyalty programme

Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website that will offer shoppers more personalised offers as it looks to boost engagement with the scheme.
The “fully digitised” programme will be available to customers from today (2 October). It allows users to access new offers every week on the app and earn bonus points on products they buy regularly at Sainsbury’s, as well as one point for every £1 spent.
The revamp follows a tria