Sainsbury’s overhauls Nectar scheme to ‘genuinely reward loyalty’

Sainsbury’s is overhauling its Nectar loyalty scheme, making it digitally-led and app-based for the first time and shifting rewards away from being based just on how much is spent as it looks to “genuinely reward customers” for choosing Sainsbury’s more often.
The changes, which are being trialled at its Isle of Wight stores, will see customers receive points based not just on how much they spend, but also on how frequently they shop and how long they’ve been shoppi