04-05-2018 14:12 via marketingweek.com

Sainsbury’s, Lidl, Starbucks: 5 things that mattered this week and why

Sainsbury’s and Asda merger throws up brand challenges
The UK’s second and third biggest supermarkets confirmed they will be merging their businesses earlier this week, bumping Tesco from the top spot to create a new mega-player in the grocery space.
Sainsbury’s chief executive Mike Coupe described the deal as a “transformational opportunity” to create a new force in UK retail, saying that it will create a business that is “more dynamic, more adaptable, more r
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