Sainsbury’s goes big for Christmas with all-singing, all-dancing ad

Sainsbury’s new Christmas advert, ‘The Big Night’, launches today (12 November), a glitzy and theatrical take on the classic school nativity play.
The ad follows a young girl dressed as a star nervously stepping on stage before giving the audience a rendition of the New Radicals’ classic 90s song, ‘You Get What You Give’, which just so happens to fall in line with the theme of this year’s campaign: ‘We give all we’ve got for the ones we