Sainsbury’s drops Christmas ad specials with campaign focused on the ‘best bits’

https://www.youtube.com/watch?v=WU50dLLy7Cw&feature=youtu.be
Sainsbury’s is moving away from one-off ‘Christmas ad specials’, instead extending its ‘Living Well’ campaign into Christmas but giving it a festive flavour.
The campaign, ‘Every Bit of Christmas’, centres around an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas from pigs in blankets to novelty socks and Brussels sprouts. Created by agency W