18-10-2016 11:53 via marketingweek.com

Sainsbury’s boss Mike Coupe: It is ‘nonsensical’ to doubt Argos acquisition

Sainsbury’s chief executive Mike Coupe has dismissed doubts over its £1.4bn acquisition of Argos, saying that while some shoppers are “indifferent” to Argos concessions appearing in its store others are “super enthusiastic” and that the idea the two brands can’t work together is “nonsensical”.
Speaking today (18 October) at IGD’s Big Debate 2016, Coupe acknowledged that there are “doubts” over the crossover potenti
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