28-04-2018 18:07 via marketingweek.com

Sainsbury’s and Asda in ‘advanced’ talks over shock merger

Sainsbury’s has confirmed it is in the “advanced” stages of talks with Walmart over a merger between Asda and Sainsbury’s that could create the UK’s biggest supermarket group.
The shock deal between the UK’s second and third biggest supermarkets would give the combined entity about 31% of the supermarket sector, ahead of current market leader Tesco on 28%, according to latest Kantar Worldpanel data. The combined entity would have about 2,800 stores.
The deal,
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