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Sainsbury’s extends GB Paralympics support to 2020
Sainsbury’s has extended its sponsorship of the British Paralympic Association for the next four years, including both the PyeongChang 2018 and Tokyo 2020 Games.
The supermarket giant became the first Paralympic-only sponsor of the team during the London 2012 Games, and has since partnered with ParalympicsGB at Sochi 2014 and Rio 2016.
Tim Hollingsworth OBE, chief executive of the British Paralympic Association, said Sainsbury’