02-02-2018 15:40 via marketingweek.com

Sainsbury’s, Alibaba, Unilever: Five things that mattered this week and why

Sainsbury’s takes Nectar to the check-out
Sainsbury’s says it wants to know its customers “better than anyone else”, and this week the supermarket giant made a move to do just that with its £60m takeover of the UK Nectar loyalty scheme from parent company Aimia.
Customers have been told to continue using the programme as they have been, and there are no immediate plans to alter the organisational structure of the business.
But it will be interesting to find out whet
Read more »