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UK advertisers increase ad spend amid economic uncertainty
The UK might still be facing uncertainty surrounding Brexit, but advertisers seem eager to spend their way through it. New figures show that UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982.
The latest AA/Warc Expenditure Report data, published today (31 October), has led to an upgraded forecast for 2017 of 3.1% growth, which indicat