Ryanair unveils voice-controlled booking in customer service focus

Ryanair customers will soon be able to use their voices to search for and book flights and hotels as the budget airline introduces Alexa voice recognition.
Speaking at a press conference today (2 August) the airline’s CMO Kenny Jacobs said the changes form part of its ‘Always Getting Better’ customer experience programme as it looks to become the “Amazon of travel”.
At first, the functionality will only be available on Ryanair.com, but Jacobs told Marketing Week tha