Ryanair, P&G, Facebook: 5 things that mattered this week and why

Ryanair brand shows strain after cancellation crisis
Let’s face it, Ryanair’s decision to cancel more than 2,000 flights, affecting some 315,00 passengers, has been an undisputed PR disaster.
And according to new YouGov BrandIndex data, the Irish airline’s brand health is now feeling the strain. Over the last two weeks, the period in which the crisis has played out in public, Ryanair’s consumer purchase intent has fallen 2.9 points to a score of 7.9 – a statisticall