Ryanair looks to grow loyalty scheme by making membership automatic

Ryanair is making its ‘MyRyanair’ loyalty programme automatic for all customer bookings in order to “tailor services” and “improve offers for each customer”. Through the move, which will roll out early next year, the airline aims to increase its membership from 15 million to more than 25 million by the end of 2017.
The airline says MyRyanair is not a traditional loyalty programme as it does not use a traditional points system and instead tailors offers and pr