Ryanair CMO: Brands don’t need to be loved to win over consumers

Ryanair CMO Kenny Jacobs is a great believer in common sense marketing. “Do I believe less in brand marketing than I used to? Yes to a degree,” he reflects.
“Do I believe less in all the shiny new stuff of digital marketing than I used to? Yes I do. You just need to have a common sense approach and do the right things for your particular brand, but stay fast and stay agile.”
According to Jacobs marketing has changed forever, particularly as the worlds of traditional and d