Russell Parsons: Prepare for zero-bullshit pitching

One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided it was the cost management method of choice made the move very notable as an indication of which way the economic wind is blowing.
READ MORE: Unilever defends zero-based budgeting
As the reality of Brexit bites, and until we get answers to the questions most people are asking about the consequences of a Trump presidency &nda